Bruno Mars is returning to North America with The Romantic Tour, and Hello Kitty will be joining the celebration once again.
The latest tour announcement confirms that the next North American run begins August 21 in East Rutherford, New Jersey. Alongside the concerts, the Bruno Mars x Hello Kitty pop-up experience will return to select cities, giving fans another way to take part in the tour outside the arena.
The pop-ups are scheduled to appear in nine North American cities through October, including East Rutherford, Philadelphia, Tampa, Miami, West Hollywood, Santa Clara and Vancouver.
Each location will offer exclusive Bruno Mars x Hello Kitty merchandise that will not be available inside the concert venues. Fans can also expect themed photo opportunities tied to the collaboration.
The Hello Kitty partnership previously appeared during earlier stops on The Romantic Tour, combining Mars’ tour visuals with the familiar Sanrio character. The new round of pop-ups begins August 20, one day before the North American tour resumes.