Crowds gathered in Austin as Billboard House returned during South by Southwest, bringing artists and fans together for a series of performances and conversations. Among the featured guests was Don Toliver, who stopped by the event to discuss his creative process and perform for the packed audience.
During his appearance, the Houston artist reflected on the pace of his career and the way his sound has evolved in recent years. Speaking with Billboard at the event, Toliver described how he approaches recording music by focusing on melody, atmosphere and instinct rather than strict formulas.
The conversation also touched on how live shows shape his music. Toliver explained that performing in front of audiences helps him understand which songs connect most strongly with listeners and how energy in the room can influence future recordings.
Events like Billboard House at SXSW give artists a place to present their work in a more personal setting. For Toliver, the moment offered a chance to share music, talk about the journey so far and connect directly with fans and industry guests gathered in Austin.